ZooScape Pitch
Created in summer 2023 for an intern competition at UNC’s Blue Sky Innovations
Prompt: With your team of fellow interns, design a team-building exercise that uses an emerging technology of your choice. Make sure to keep in mind who would use this product and why. You don’t need to create the product itself, but you need to have a working prototype so that at the end of the summer you can pitch your idea to the lab.
Product: For our team-building exercise, my team ideated ZooScape, a virtual reality experience consisting of a five mini games. Our target audience was an interdisciplinary office, which might have a lack of inclusion, bonding, and communication among coworkers across different fields of expertise. Throughout the duration of the experience, each person would take on the role of a unique animal that is trying to escape the zoo. Our game was designed to make people with different skillsets work together to navigate obstacles and think outside of the box.
We chose mini games to target a wider range of problems and types of intelligences than a single game would. By challenging players, we thought we could keep them engaged for longer. Plus, a VR experience is more accessible than physical team-building for older or disabled individuals.
For my end of the project, I brainstormed the zoo escape idea and the different mini games that would be included, which my team members used to create a comprehensive storyline. I single-handedly designed the game’s identity guide (including a logo, fonts, color schemes, tone words, and game design style). With the storyline as the backbone, I then used these style choices to create an interactive prototype on Adobe XD that we used for our pitch to simulate what the game flow would be like.
