Hyonic Social Graphics

Skills: Graphic Design, Social Media Marketing
Tools: Adobe Illustrator, Adobe Photoshop, Figma

Concept project for Hyonic, created in 2025

I created a mini launch campaign for Hyonic, a zero-sugar, low-caffeine hydration tablet brand, to showcase my ability to build cohesive visual systems across digital and print. The goal was to announce Hyonic’s new flavor, “Get Punched” (Fruit Punch), through bold, playful messaging and vibrant visuals that reflect the brand’s energetic, wellness-driven identity.

The campaign included three Instagram post graphics, an email newsletter, and a poster design highlighting the new flavor. Each deliverable emphasized a clear messaging hierarchy (headline, subhead, and supporting copy) and consistent visual language, using the brand’s fonts and color palette to maintain authenticity.

I also focused on adapting the creative concept for multiple formats—ensuring strong readability, flexible layouts, and a unified tone across digital and print. The result is a bright, punchy campaign that captures Hyonic’s voice: fun, refreshing, and unapologetically bold.