ZooScape Pitch
Skills: Art Direction, Branding, User Experience Design
Tools: Adobe Illustrator, Adobe XD
Created in 2023 for an intern competition at UNC’s Blue Sky Innovations
This project centered on designing a virtual reality team-building experience that strengthens collaboration, inclusion, and communication in interdisciplinary workplaces. Our concept, ZooScape, immerses players in a cooperative escape game where each person embodies a unique animal working together to break out of the zoo. The experience encourages problem-solving across different skill sets while remaining accessible to participants of all ages and abilities.
We designed five mini games to engage diverse types of intelligence and teamwork styles, keeping the experience dynamic and adaptable.
I contributed the core concept and storyline framework, brainstorming the zoo escape theme and individual challenges. I also created the game’s visual identity system—including the logo, color palette, typography, and tone words—and developed an interactive prototype in Adobe XD to simulate gameplay for our final pitch presentation.
